The Children’s Clean Air Network has proven that when the public sees and hears from kids on climate change and smog, attitudes change rather quickly.

So we’re building the most effective IDLE-FREE “mass and grass” campaign possible  - recruiting partners in print, radio, TV and the web (mass media). And we’re selling businesses on adopting the habit while connecting them to sponsor schools and public spaces to go IDLE-FREE (grass roots).

When kids promote IDLE-FREE in newspapers, on TV, on-line and bring it home from school, change happens. When kids remind grown-ups and business leaders that they’ll “save money, cut greenhouse gas and clear the air for kids”, the message sticks.

We’re working with organizations and large fleets that need a proven way to educate and motivate drivers to go IDLE-FREE. The upshot: there’s huge greenhouse gas and fuel savings, while the company demonstrates genuine eco-friendly leadership in the “green economy”.

It’s pretty hard to deny a kid cleaner air or a brighter future from the threat of climate change, when she’s got simple facts and memorable messages for us grown-ups to think about.

THE PROBLEM:

How big is the IDLING problem? Take a look around your town or city.

Multiply that by millions of cars & trucks across Canada and the U.S. – and that’s billions of dollars of gas going up in smoke, generating millions of tons of needless greenhouse gas.

Towns and cities everywhere are struggling to cut needless IDLING. They’re passing hard-to-enforce anti-idling bylaws with a public that hasn’t been sold on solving the problem. When folks know that this simple action adds up to $ billions and millions of tons of needless greenhouse gas – with the future of kids hanging in the balance – they’ll buy-in.

Research has shown that if the public is educated about the impact of IDLING on their pocketbook, the planet and the health of kids, the majority of us will respond.

Check out some of the research here: http://www.hoggan.com/sustainability/research/

---