First IDLE-FREE mall in Canada enlists shoppers to save TONS of money and greenhouse gas - check out the TV news clip HERE.

Mic Mac Mall, in Dartmouth, Nova Scotia, launched a first-of-its-kind effort to inspire thousands of drivers to save hundreds of thousands of dollars in fuel and cut hundreds of tons of greenhouse gas with the launch of its IDLE-FREE campaign on Saturday, May 29.

Check out our multi-media release HERE. 

The mall, one of the largest shopping centres in Eastern Canada, is partnering with The Children’s Clean Air Network to become the first IDLE-FREE mall in Canada. Both partners see a unique opportunity to enlist the public to become part of a simple solution for tremendous benefit to the environment, and shopper’s pocketbooks.

“Mic Mac Mall is already active in recycling, green power, and energy efficiency,” says Rebecca Logan, marketing director for the mall. “We see IDLE-FREE as a perfect compliment to what we’re doing and a wonderful way to help thousands of our motoring customers and employees save money while having a major, positive impact for the environment.”

“Mic Mac Mall has embraced The Children’s Clean Air Network in a big way,” says ‘IDLE-FREE hockey dad’ Ron Zima, founder of the small not-for-profit. “This is about inspiring as many drivers as possible to shut their cars off whenever it makes sense. The mall is erecting signs and implementing our strategies to help make drivers feel positive about being part of a solution with thousands of other motorists. Once they acquire the habit at the mall, chances are, they’ll take the new habit with them and spread the word.”

Mic Mac Mall will begin its campaign with an “IDLE-FREE Drive” – signing the first thousand shoppers to pledges, which includes applying a campaign “tailgate magnet” to their vehicle.

Also visit: www.IDLEFREEMALL.com

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