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‘Hybrid power of kids & drivers’ fuels U.S. sponsorship |
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Written by Administrator
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Monday, 06 February 2012 |
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Big fuel and emissions savings at Ambassatours Gray Line will be in the spotlight at United Motor Coach Association EXPO in Long Beach, California, February 8 – 12, 2012.
“Ambassatours Gray Line has saved $60,000 and CO2 equal to the weight of about six motor coaches in two years by going ‘IDLE-FREE for our kids’,” says Ron Zima a.k.a ‘The IDLE-FREE Guy’, founder of The Children’s Clean Air Network.
Motor Coach Industries and Allison Transmission, two major suppliers in the industry, are co-sponsoring ‘The IDLE-FREE Guy’ to share the Ambassatours Gray Line success story at the UMA EXPO.
“Our drivers and staff have kids. Once they understood that this was important to their own kids, they quickly started to buy-in,” says Ambassatours Gray Line president Dennis Campbell. The company is the largest motor coach charter company in Atlantic Canada.
“What’s under the hood with our campaign is simple. It’s the emotional pull of kids on drivers,” says Zima, a hockey dad and father of two. “It’s transformational. Once we understand how much we can all save by ‘going green, going IDLE-FREE for our kids’ – drivers come on board pretty quickly.”
Motor coach operators from across North America attend the UMA EXPO to network with experts, share best practices and solutions for streamlining their enterprises.
It’s being held this year at The Long Beach Convention Center, in Long Beach, California.
For interviews and context, visit: www.IDLEFREE-MCI.com
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Last Updated ( Sunday, 05 February 2012 )
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Passionate moms and dads - driving change |
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Written by Administrator
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Wednesday, 25 January 2012 |
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What's this all about? It's about moms and dads driving a movement to go green - go 'IDLE-FREE for our kids.' Cutting our engines when they're parked and it makes sense. We estimate it's a fuel-saving opportunity worth $ billions of dollars across North America and millions of tons of emissions. That’s poster girl Rachel with Director-mom Heather – check out their extraordinary story HERE. They’ve been with the campaign for nearly FIVE years!
For more about our entire team, visit the contact page.
We wear hockey jerseys because this is a team and a mission that began at hockey rinks and schools – where excess auto emissions represent a huge opportunity to save – gas and carbon while clearing the air for all those lungs hard at work.
What can you do? Tweet or like this site on Facebook – and go ‘IDLE-FREE for our kids’ when you’re parked - and it makes sense. It’s so simple. *** Mission
To reduce greenhouse gas and improve air quality by reducing vehicle emissions.
Vision
Excess vehicle emissions will become as socially unacceptable as second hand smoke.
Purpose
To empower kids to transform driver behavior. Kids need a voice on climate change and poor air quality.
Strategy
To partner with business, schools and media to inspire through simple and consistent messaging.
We’ll engage, inspire, and empower change in a positive manner.
To reduce greenhouse gas and improve air quality by reducing excess vehicle emissions. |
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Last Updated ( Saturday, 04 February 2012 )
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