What's this all about? It's about moms and dads driving a movement to go green - go 'IDLE-FREE for our kids.' 

Cutting our engines when they're parked and it makes sense. We estimate it's a fuel-saving opportunity worth $ billions of dollars across North America and millions of tons of emissions. 

That’s poster girl Rachel with Director-mom Heather – check out their extraordinary story HERE. They’ve been with the campaign for nearly FIVE years!

For more about our entire team, visit the contact page.

We wear hockey jerseys because this is a team and a mission that began at hockey rinks and schools – where excess auto emissions represent a huge opportunity to save – gas and carbon while clearing the air for all those lungs hard at work.

What can you do? Tweet or like this site on Facebook – and go ‘IDLE-FREE for our kids’ when you’re parked - and it makes sense. It’s so simple.

Mission
To reduce greenhouse gas and improve air quality by reducing excess vehicle emissions.

Vision
Excess vehicle emissions will become as socially unacceptable as second hand smoke.

Strategy
To partner with business, schools and media to inspire through simple and consistent messaging.

We’ll engage, inspire, and empower change in a positive manner.